Cerridwen Strategy

Fusing intuition and logic to create the business results you want


“It’s not enough to be busy, so are the ants. The question is, what are we busy about?” 

Henry David Thoreau

How we work

Here at Cerridwen, simplicity is key. Formulaic consulting is not us; our experience and tools are there for you but every client needs something different and we enjoy the difference! At the start, we’ll work with you to see what fits your needs and budget, so you can move forward keeping the end game in mind.


We can work in English or French in the U.K. or mainland Europe.

N’hésitez pas à nous contacter pour tout renseignement complémentaire.

Examples of smaller pieces of work

Shorter pieces of work may be just the catalyst you need to get on the right track with your business. The following give you a flavour of what we can do to help you switch to a more creative way of working as quickly as possible. This may benefit smaller businesses with limited resource and budget.

Keeping the big picture simple

1. The helicopter view of what you want to do

A short exercise to consider where you want to go and trigger deeper strategy work if needed, looking at:

  • What you do now and the factors that impact this
  • What you want to do
  • The scale of change needed

2. Review of your current ambition

Review of your goals and objectives:

  • Are they the right ones?
  • Do they align?
  • Do you know what success looks like?
  • Do you have any proximate, near-term objectives to build momentum?

3. Review of the current strategy & plan

A review of the robustness of your business strategy if you already have one:

  • Is there ownership and understanding?
  • Does it meet your challenge/goals?
  • Is there cohesion within your plan of action?
  • Do people buy into it?

Focusing on specific areas

4. Your information and technology

Review of whether your in-house systems and data support what you’re trying to do:

  • When you look at your data, are you clear on the question you’re trying to answer?
  • Are you able to extract only the data needed (rather than look at the swamp)?
  • Data versus business instinct – where would you draw the line at the moment?

5. Early warning system

Review whether you have a sufficient way of spotting early warnings of problems (e.g. ahead of profit falls or customer dissatisfaction)

Focusing on your people

6. Keeping strategy simple - training

1-2 day training to provide an overview of designing and implementing strategy, allowing you to progress on your own. It dispels the myth and keeps it simple.

7. Commercial mindset - training

Short training to hone commercial skills for dealing with suppliers, sub-contractors and customers

If you like how we work

Find out about us