Tracey has broad and proven experience working to Board level on defining and then implementing business strategy and change in the UK, Europe, Middle East and Australia.

 

Able to work in English and French, she previously worked in one of the Big Four consulting firms and in a global technology firm.  In the corporate world, her experience centred on organisation-level transformation (public, private and third sector), helping clients define where they want to be and how to get there in an achievable and affordable way.

 

A few years ago, she decided to gather her toolkit and make changes for herself.  She created Cerridwen out of nearly twenty years experience of strategy and transformation where she saw how implementing change can be underestimated, where the criticality of people is often overlooked and where relying just on hard data is not enough.  Her ambition was to create a small consultancy that could help anyone who has a deep-rooted desire to create or develop the business they love (be they a small business or a large company).

 

Her motto is 'keep it simple'. Key to her approach is mixing information and logic with our own powerful instinct, sometimes overlooked in today's information-centric world. Today, she loves working with clients (big and small) to help them dispel the myth around strategy and just focus on the end results they really want.

 

People create success.  Tracey is also passionate about engaging people and getting the best from them, whatever their role. She is an experienced coach and trainer in commercial management and business management skills as well as data analytics.