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Cerridwen Strategy
Fusing intuition and logic to create the business results you want
Small-to-Medium Businesses - the economy's foot soldiers
Sadly, the current disruption and, for some, the hard stop due to COVID-19 is the latest storm that micro, small and medium enterprises (SME
Tracey Westacott
May 11, 2020


The Art of Leadership
The primal need for leadership has never been greater than it is today. The world is going through a period of flux and crisis; old...
Tracey Westacott
Apr 5, 2020


Sometimes sadly the devil is in the detail
Those close to me know how much I like to work with intuition as much as hard data. I can say that as a mathematician without too much...
Tracey Westacott
Jan 28, 2018


When 'why' is the biggest word - the art of goal setting
Goals preoccupy us in all walks of life. Consider the dreaded university application process. A friend’s son has been deliberating...
Tracey Westacott
Jan 3, 2018


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